Having a paid actor or actress as the brand ambassador allows Brands to control their image, but only in certain forms of media. For all other customer interactions the brand is represented by its employees.
Brands have no control over their employee appearance, and as such no control over their customers interactions.
As the world becomes more digital and remote work expands more and more of our interactions will be over video. Even small modifications like a virtual background are important to helping employees maintain privacy and comfort.
Judgement of physical appearance is a part of life. Anyone who's spent a long day on video conferencing knows the relief felt when the camera can be shut off so you don't feel like you're on display.